I spy with my little eye, something beginning with E –

E is for Everyone wants an invite

Some of you have been subjected to my ramblings of recent months about events and how they are going to play a more significant role in a brand’s BTL marketing activity as we embrace the digital environment like never before. Sure you probably thought it was the event manager in me wishfully thinking that the market would pick up but now according to Trendwatching.com events are back. In a massive way.

First it was flash mob now it is mass mingling.

According to Trendwatching.com millions of people are now living large parts of their lives online). However, this has not turned entire generations into anti social geeks. Social media and mobile communications are driving people to connect and meet up en masse with others, in the 'real world'. After all we all need to blog and tweet (50 million are sent each day) about the events we go to or have not much to say.

Anyone want to mingle with me?

(image: trendwatching.com)

I spy with my little eye, something beginning with N –

N is for Nineties

Pearl Jam, Nirvana, Garbage, Radiohead, Massive Attack, Beck, Smashing Pumpkins are all currently on high rotation on my ipod. Fuck American Idol, Pop Idol, X Factor. Fuck Richard Wilkins’ 39 Number One Hits of the 1980s. Take music back to Seattle.

We should listen to Anton Newcombe from The Brian Jones Town Massacre, he has plenty to say.

It's time for 1990s parties. What to wear? Skater, grunge, piercings, Doc Martins, chambray, flannel, ripped jeans or a pixie haircut?

So if people are waking up and realising ‘the 1990s were fucking cool' will heroin become the cool kids drug of choice? Fuck cocaine. Let’s see bands at The Corner & Festival Hall where you can still drink beer & smoke. Fuck Etihad. Fuck DJs. Watch RAGE. Fuck Video Hits. Bring back cameras with film. Fuck digital. Fuck terrorism; let's talk HIV again.

Maybe I have just been spending too much time reading ‘Kurt Cobain Journals.’

Reality sometimes does bite.

(image: 4.bp.blogspot.com)